Every new review gets a drafted reply. A person approves it before it posts.

Repraft drafts replies to new GoHighLevel and BrightLocal reviews using your guidelines for each business, then sends them to Slack for your team to approve.

No sign-up form. Email us and we set you up over Slack Connect.

Drafts move along a line and stop at a gate. When the gate's light turns on, the draft moves through and is marked approved.
Drafts wait at the gate until a person approves them.

7 days

After a week, the approval window closes. A reply that late reads worse than none.

How it works

A person approves at step three, every time.

Four steps: a review comes in, Repraft drafts and checks a reply, a person approves it in Slack, and your team posts it. 01 Review 02 Draft + checks 03 Slack approval 04 Posted by your team
  1. 01

    A new review comes in.

    Connect GoHighLevel, BrightLocal, or any review tool that can send a webhook. You do it once; new reviews arrive on their own after that.

  2. 02

    Repraft drafts a reply.

    Repraft follows your guidelines for that business. Every draft is checked for things a business shouldn't say in public, like admitting fault or offering a discount nobody agreed to.

  3. 03

    The draft goes to Slack.

    The review and draft land in a Slack channel shared with your team. One click approves it. Unapproved drafts stay put; the window closes after a week.

  4. 04

    Your team posts the approved reply.

    Once approved, the reply is ready to post on the platform where the review was left, under the business's own name. Repraft never publishes anything on its own.

For people who answer reviews on someone else's behalf.

Agencies
Each client has its own voice and its own things not to say. Repraft keeps separate reply guidelines for each.
SEO consultants
Review replies are already part of your local search work. Repraft drafts them; you approve.
Franchise and multi-location networks
Many locations, one brand standard: every reply in the same voice, signed off by someone who knows the brand.

What we hold ourselves to.

  • A person approves every reply.

    Repraft writes drafts. Posting is always a person's decision.

  • Each account's data stays separate.

    One account's reviews and drafts aren't visible to any other. We test this directly and treat any failure as the most serious kind of bug.

  • Personal details are masked.

    Phone numbers, email addresses and similar details in a review are masked automatically before they reach our logs or the drafting step.

  • Manipulative reviews go to a person.

    Reviews that look like attempts to steer the AI are held for a person, not drafted.

  • Your reviews don't train AI models.

    We don't train models on your reviews or drafts, and our model provider's terms prohibit it.

  • These are safeguards, not guarantees. Automated checks miss things, so a person approves every reply. Details are in our Privacy Policy.

Pricing

Every plan includes drafting, Slack approval, and email support. Plans differ by review volume; we'll confirm your fit at setup.

Single business

$99 / month

For one business answering its own reviews.

Agencies and consultants

$199 / month

For a roster of clients, each with its own reply guidelines.

Multi-location

$499 / month

For franchise and multi-location networks.